Keyword research is an important part of establishing Pinterest SEO on your business account. With the Pinterest Trends tool, you can see what’s trending on the platform that 400 million users are actively engaging with each month. In this article, you’ll learn more about what’s trending on Pinterest in May 2023.
How To Use Pinterest Trends
When logged into Pinterest, you can go to the trends page and type search queries into the search bar.
For a comprehensive guide, click here to learn more about how to use Pinterest Trends.
Top Pinterest Trends
During the month of May, Pinterest users are celebrating the end of the school year and planning ahead for the summer months. Think about summer weddings and summer vacations. Users are looking for lists of ideas and home decor.
As far as shopping goes, searches for gifts and gift baskets are on the rise again because Mother’s Day and Father’s Day are around the corner. Also, now is the time that people are looking for swimsuits and bikinis.
villa
prom nails
summer nails
rejuvenique oil
egg salad recipe
leftover ham recipes
graduation party ideas
Fashion
It’s always interesting to see what’s trending in fashion. This month we’re seeing a variety of comfortable clothing in different styles.
- high waisted bathing suits
- tankini swimsuits for women
- red dress
- date night outfits
- dresses to wear to a wedding
- sweatpants outfit for school
- 70s outfits
Food & Drink
Immediately following Easter, expect to see a surge in leftover ham recipes.
Here are some fruits and vegetables that are in season right now: asparagus, avocado, beets, broccoli, mango, mushrooms, rhubarb, and strawberries.
- Mississippi roast
- strawberry shortcake, strawberry cake, strawberry rhubarb pie, strawberry desserts
Beauty
Hairstyles and nails are always trending in the beauty category. If you’re a beauty blogger, take photos regularly of your nail designs and how your hair is styled. These pins really do perform well!
Home Decor
Now is the time to think about planting seeds and prepping your outdoor garden!
European farmhouse
organic modern decor
grass wall backdrop
Travel
Here are the top trends in the travel category:
- Capri, Italy
- Nashville, Tennessee
- Cuba
- Disneyland
- Maui, Hawaii
- New Orleans
- Tulum, Mexico
As you can see, Pinterest searches usually tie into the seasons and holidays.
If you’re interested in learning more about Pinterest, check out these resources: Pinterest Marketing 101 and Pinterest SEO Tips. Are you interested in hiring a Pinterest manager? Check out my Pinterest Management Services here.
PLAN AHEAD ON PINTEREST:
Check out the monthly trends in January, February, March, April, May, June, July, August, September, October, November, and December!
Check out these resources to help you market your business:
- How to Create a Pinterest Board
- Small Business Tools for Creative Businesses
- How to Prioritize Your Marketing Tasks
- What Does a Pinterest Virtual Assistant Do?
Want to stay up to date on Pinterest trends? Check back here each month because I’ll share with you the top trends on Pinterest so you can zone in on your Pinterest marketing strategy.
Looking at this list of trending keywords, what’s surprised you the most about what’s currently trending? ?
