My Process
A clear, no-fluff process for turning small businesses into brands people remember.
You’ve put real work into your business. But if your online presence doesn’t reflect that — potential customers won’t find you, or worse, they’ll trust someone else who simply has a better website.
Below is the exact process I use to transform a tired website (and the brand around it) into something that actually works for your business — without spending your life on Instagram or juggling three different vendors.
One creative. Four phases. Zero handoffs.
01
Inquiry & Fit Check
The first conversation.
- You reach out through the contact form. I respond within 1–2 business days with a quote and next steps.
- If you’d like, we hop on a free 30-minute discovery call to make sure we’re a good fit — no pitch deck, just a conversation.
- If we’re aligned, I send over your contract and invoice to secure your spot. I’m typically booking out 2–3 months in advance for full website projects.
WHY IT MATTERS · No endless back-and-forth emails or vague proposals. Just a clear, transparent onboarding so we can both decide quickly whether this is the right partnership.
02
Discovery & Strategy
Deep dive into your business.
- You’ll fill out my Brand & Business Questionnaire so I fully understand your offering, your audience, and what’s actually working (and what isn’t).
- About 2–4 weeks before your project starts, we have a strategy call to walk through everything I need from you and how we’ll position your business.
- You’ll walk away with a clear project plan covering site architecture, photo direction, content priorities, and any homework on your end.
WHY IT MATTERS · A pretty website means nothing if it doesn’t strategically position you. This step ensures every photo, page, and post is built around what makes you findable and memorable.
03
Build & Capture
Where the magic happens.
- I design 2–3 key pages first so we’re aligned on look and feel before I build the entire site. No surprises at the end.
- If your project includes photography, we schedule the brand or product shoot at this stage so the imagery and the design are designed for each other.
- Once approved, I build out the full site, integrate all branding and copy, and you get two rounds of refinements to make sure it’s exactly what you envisioned.
WHY IT MATTERS · Most freelancers either design the site or shoot the photos — never both. Doing both means the photos actually fit the layouts they’re going into, not the other way around.
04
SEO & Mobile
Optimize for the way people actually use your site.
- I conduct full on-site SEO so your site ranks for the keywords your real customers are searching, not vanity terms.
- Every headline, meta description, and image alt-text is optimized so Google actually favors your content.
- I personally test the site on multiple devices because most of your traffic will be on mobile — and a slow phone experience kills conversions.
WHY IT MATTERS · SEO and mobile-first design are what separate a website that’s an expensive business card from one that’s actually generating leads while you sleep.
05
Launch & Training
Hand it over with confidence.
- We launch your brand-new website together — I handle the technical pieces so nothing breaks, and you focus on telling people about it.
- You get a personal walkthrough video showing exactly how to update content, add blog posts, swap photos, and make small edits yourself.
- I’m available for 30 days of email support after launch in case you hit any snags or want to tweak anything — at no extra cost.
WHY IT MATTERS · You’ll walk away empowered, not confused. No mystery tech headaches, no panicked DMs about how to update a phone number. Just a site you actually own.
06
Optional · Ongoing
Keep going. If you want to!
- Want to keep me on board? I offer monthly retainers for social content creation — short-form videos, photos, and captions that show up consistently.
- I also handle blog management and site maintenance for clients who’d rather not touch the back-end (I do this for two clients going on six years now).
- No long-term contracts. Month-to-month, cancel anytime. Stay as long as it’s working.
WHY IT MATTERS · A website is alive — it needs fresh content, security updates, and an actual reason for people to come back. Most clients who stay on retainer say it’s the best decision they made.