Have you hopped on the Pinterest bandwagon yet? It really amuses me that so many people out there still don’t understand Pinterest marketing or that it even exists! Recently, I went to the dentist for a regular cleaning, and we had an interesting discussion. My dentist was just amazed that I offered Pinterest management services and that there are thousands of business owners out there that need the help!
Her first question was, “How do people make money from Pinterest?”
You see, she told me she only checks her feed periodically, which is usually when she’s looking to cook something new for dinner or she’s looking for gift ideas during the holiday season. It’s true that food bloggers, fashion bloggers, home decor businesses, and Etsy shop owners are reaping the benefits Pinterest has to offer… but can the same principle apply to photographers?
Truthfully, anyone with a service-based business can thrive on Pinterest. And I’m going to explain how photographers in particular can use the platform to boost traffic to their website, which can ultimately lead to more paying clients.
There are 3 ways I recommend utilizing Pinterest marketing to grow your photography business. Follow these instructions, and your account will be a Pinterest powerhouse in no time at all.
1.) Turn your Pinterest page into a business account.
With a Pinterest business account, you can do a lot of things to help you grow your photography business in the digital space. You can verify your website, which will allow you to track your Google Analytics accurately. You can link to your Facebook, Instagram, and Etsy accounts, which will make it easier for potential clients to scope you out.
You can learn more about creating or converting an existing account into a business account directly at Pinterest. Here are a few reasons why a Pinterest business account will be useful to you:
You can brand your profile with ease.
With a personal account, your limited to filling in your first and last name. But with a business profile, you can add your name, location, website, and add keywords to the title of your Pinterest account. Below, you can see how I helped a client set up her Pinterest page to promote her blog about motherhood.
You can track your analytics.
The best way to grow your web traffic is understanding your analytics. When you view your analytics, you can see what your audience loves! As a photographer, you can blog about your favorite photo sessions, how you scope out locations, and what you recommend your clients bring to their photo shoots.
To be honest, the quickest and most efficient way to market on Pinterest is to have blog content to share or products to sell. As a service-provider, a simple way to market your services is by providing valuable content through your blog.
With that being said, here are the most recent analytics pulled from my client’s Pinterest page. I created a board on her profile that promotes all of her blog content. Take a look at the analytics below, and you can see just how much more traffic is heading to her blog – all because of Pinterest!
You can analyze your top performing pins.
My favorite feature in Pinterest Analytics is the Top Pins! In my opinion, this is key to growing your Pinterest account. I view my top performing pins on a monthly basis because it tells me two things:
1.) What topics are resonating with my audience the most and
2.) Which pins I need to reshare so I can maximize their exposure on Pinterest.
Are you wondering if Pinterest can really help your photography business?
I understand! Every type of business will need to develop their own strategy, but at the end of the day, Pinterest is a search engine that 250 million people are using monthly. There’s even more good news! 93% of pinners use Pinterest to research, plan, and purchase.
With that being said, here is the main reason why people use Pinterest:
I don’t care what industry you’re working in, there are people out there that are using Pinterest to find inspiration related to your industry. They’re looking for ways to travel on a budget, prepare for parenthood for the first time, get ideas for an upcoming baby shower, or create DIYs for Christmas presents.
As a photographer, you can use their search for inspiration to your advantage. If your clients are getting married or graduating from high school or having a baby, they’re likely going to search Pinterest for ideas. They want to know how to pose for the camera, what clothes to wear, or how to find the perfect photographer.
That’s where you come in.
You can apply SEO and branding strategies to grow your photography business using Pinterest.
I helped a photography client optimize her Pinterest profile for business. She shared a list of keywords she wanted to rank for, and I went to work adding in those keywords to her business profile and pins. It didn’t take long for her first bride inquiry to come through!
And that’s not all! I’ve helped several creative entrepreneurs in different industries utilize Pinterest for marketing purposes. I worked 1:1 with a graphic designer to determine the best way to promote her pet marketing business on Pinterest. We worked together to promote her services as well as her private Facebook group.
It’s honestly amazing to see positive results coming in from multiple people with completely different types of businesses. If I can grow my business with Pinterest and so can my clients, then you can too!
So, are you ready for the next step? Let’s go!
2.) Apply SEO to your entire Pinterest account.
If you’re a photographer with your own website, then you may have heard about the importance of SEO. But have you made the connection between Pinterest and SEO? Well, if you haven’t, here is a key reason why Pinterest and SEO go together like peanut butter and jelly: Pinterest is no ordinary social media platform because it functions like a search engine, just like Google, Yelp, and Yahoo.
Are you familiar with Search Engine Optimization (SEO)? In simplest terms, it’s applying a series of keywords to your website that’ll eventually help you rank on various search engines.
Before you get started with SEO, you have to know what your potential clients are searching for. What kind of photography services do you offer? Are you working with engaged couples, brides, expecting mothers, musicians, lifestyle bloggers, or graduating seniors?
As I mentioned before, people are on Pinterest searching for inspiration. How can you help them feel inspired while promoting your business at the same time?
First things first – you’re a photographer!
You should show off the beautiful photos you take in all of your pins. Pinterest is driven by images so it’s really important that your Pinterest graphics are up to par.
The next thing you need to focus on is plugging in your keywords everywhere you can within your Pinterest content. This is a quick checklist to help you out:
Before you upload any images to Pinterest, rename them to your selected keywords
Apply the keywords in your pin descriptions
Don’t be afraid to get specific with your board names – put the keywords there too!
Then you can also plug them into the board descriptions too
Don’t forget these spots too: your profile name, your “about” section, and your username
3.) Schedule pins via Tailwind and watch your account grow on autopilot.
Did you know that you can schedule pins ahead of time? This is a great way to set aside one or two hours of your time and have your Pinterest queue filled up for an entire month. That means that multiple pins can publish to your profile every day! It’s an amazing and simple way to grow your following and increase traffic to your website.
I manage my Pinterest account with Tailwind, and I recommend that all my clients use it too. If you sign up through my link, you can get your first month free! Tailwind has been a huge help in growing my Pinterest following. Most of my web traffic comes from Pinterest too!
As a photographer, you can get really strategic with your images by including them in your pins.
Here are some ideas to help you get started:
Create boards that showcase your favorite photo sessions. You can include the location of the photo session in the board title, and go into title about the photos you took that day. Don’t forget to plug in the keywords! Your pins can be the best photos from the shoot and every pin should link back to your website. Take a look at this board to see how it works.
Write blog posts or link to content that’ll educate and bring value to your potential clients. For example, I love how Jenna Kutcher has a Pinterest board that breaks down all of her Goal Digger Podcast episodes!
So, for all the photographers out there, don’t be afraid of Pinterest! It can be a powerful marketing tool for your photography business.