Learn more about Pinterest Trends and how you can use this free research tool to improve your Pinterest marketing strategies.
Pinterest Trends is a research tool that launched in December 2019. You can use it to see what search terms are trending in Pinterest’s top categories: Fashion, Food & Drink, Beauty, Home, and Travel.
According to Pinterest, this free tool will
give a view of the top US search terms within the past 12 months, and a look into when top search terms peak so you can better understand how content performs on Pinterest.
How to Use Pinterest Trends to do Pinterest SEO Research
As a Pinterest manager, I check Pinterest Trends on a weekly basis. I want to be aware of what people are searching for each week.
Go to the Pinterest Trends page and start typing in a keyword term into the search bar. Take a look at what starts to populate.
In this example, I typed in instant pot. Pinterest showed me some related search terms as well as the most popular pins under that search term.
Then I decided to compare instant pot with instant pot mac and cheese. The graph will show you a comparison of the search volumes for the two different keywords.
With this information, I can generate a handful of different keywords to use. Then I put those keywords in the pin design, the pin title, and the pin description.
If you want to plan ahead and get an idea of what to pin for every month out of the year, I’ve done the research for you. Check out the trending ideas in January, February, March, April, May, June, July, August, September, October, November, and December.
Learn more about Pinterest marketing:
- Beginner’s Guide to Pinterest Marketing
- Pinterest SEO Tips and Tricks
- How to Create a Board on Pinterest
- How to Become a Pinterest Manager
If you’re interested in outsourcing tasks to a virtual assistant, you can learn more about my Pinterest management services.