Email that gets opened — written, designed, and sent for you.

Whether you’re starting from zero or your inbox is collecting dust… newsletters that actually sound like you, welcome sequences that turn subscribers into customers, and automations set up the right way the first time. All built in Kit (formerly ConvertKit), the email platform I trust most for small businesses.

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Why Kit (formerly ConvertKit?) The tool I’d pick for your small business.

I’ve worked with many email platforms like Mailchimp, Constant Contact, and Flodesk. Kit is the one I recommend for small businesses doing this seriously, especially if you’re a service business, creator, or solo operator.

It’s deeply automation-friendly without the steep learning curve of Klaviyo. The visual sequence builder is the best in the category. Pricing is fair, deliverability is excellent, and there’s a free tier up to 1,000 subscribers. So you don’t pay for the privilege of sending nothing while we get you set up.

Visual automations that actually make sense

The flowchart-style sequence builder is intuitive enough that you can update it yourself once it’s built.

Excellent deliverability

Industry-leading inbox placement so your emails actually land in the inbox, not spam.

Tags and segments, not lists

One subscriber, multiple interests. No more clunky “duplicate contact” workarounds.

Solid integrations

Connects cleanly with WordPress, Shopify, Stripe, and most of the small business tool stack.

Sound Familiar?

Email marketing is the highest-ROI thing small businesses skip.

Most owners know they should be sending emails. They’ve just hit one of these walls instead.

You signed up. You never sent anything.

You signed up for Kit, Mailchimp, or Flodesk a year ago and… haven’t sent a single email since.

Thanks for subscribing’ is not a welcome sequence.

Your welcome sequence is a single auto-reply that says “thanks for subscribing.” That’s it.

You’re flying blind on analytics.

You have zero idea what your open rate is… or whether the emails you do send are landing in spam.

Subscribers in. Customers out. Nothing in between.

Your list keeps growing but you have no funnel for turning subscribers into customers.

Writing emails feels like a chore.

Writing a newsletter takes you three hours and feels awful, so you keep finding reasons not to.

You know email beats social. You’re just not doing it.

You know email beats social for ROI. You just don’t have time to actually do it consistently.

Packages

Three packages, designed to build on each other.

Start where you are! Audit what you have, build the foundation from scratch, or hand off ongoing email entirely. Each one stands on its own, and they layer cleanly if you grow into the next.

Email Audit

A fresh set of expert eyes on your current setup… what’s working, what isn’t, and what to do next.

  • Full review of your current Kit (or other) setup
  • Subscriber journey analysis — what they see & when
  • Opt-in form & lead magnet review
  • Custom strategy playbook with specific next steps
  • 30-minute walkthrough call to review findings
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Most popular

Email Foundation

Everything you need to start (or restart) email marketing. Lead magnet, welcome sequence, Kit setup, and a template you can actually use.

  • Custom lead magnet (checklist, guide, or short ebook)
  • 5–7 email welcome sequence in your voice
  • Branded email template designed for Kit
  • Two opt-in forms (website + social)
  • Full Kit setup, tagging, & automation
  • Reusable newsletter template you can send weekly
  • Walkthrough video so you can run it yourself
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Email Retainer

Done-for-you newsletter writing and ongoing optimization — show up consistently without the weekly panic.

  • 1–2 newsletters per week, drafted & scheduled
  • Quarterly content planning sessions
  • Ongoing list growth & segmentation upkeep
  • A/B testing & optimization
  • Monthly performance reports
  • Foundation package recommended first
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How It Works

Four steps from “I should be doing email” to actually doing it.

The same process whether you’re starting from scratch or fixing what’s already there.

Audit & plan

I review your current setup (or help you set up Kit if you’re starting fresh) and we agree on goals.

Write & design

I write the emails, design the templates, and build the sequences — all reflecting your actual voice.

Test & launch

Everything gets tested, deliverability is verified, and we go live with full tracking in place.

Refine & grow

For retainer clients: monthly reports, A/B tests, and adjustments based on what’s actually performing.

Common Questions

Totally fine. I can work in Flodesk and Mailchimp too. The strategy work translates. If you’re considering switching to Kit, I can also handle the migration as part of the project.

Yes. The Email Foundation package is built for exactly that. We’ll create your lead magnet, opt-in forms, welcome sequence, and Kit setup as one cohesive launch, so you have a working email system from day one. List growth comes naturally from there.

Less than you’d think. After the initial onboarding (which gives me your voice, audience, and goals), I send drafts for approval. Most clients spend 15–30 minutes a week on review and feedback — and that’s it.

Absolutely — and you should. Email and a website work better when designed together. There’s a discount when you bundle. Mention it on the discovery call and we’ll work it in.

Nope. Topic planning is part of the retainer. We’ll have a quarterly planning call and I’ll come prepared with ideas based on your business, audience, and what’s been working in your industry.