Flodesk vs ConvertKit: Which Email Marketing Platform is Right for You?

Are you struggling to choose between Flodesk and ConvertKit for your email marketing needs? Both platforms offer unique features and benefits that can make it challenging to determine which one is right for you.

Let’s compare the features that Flodesk and ConvertKit have to help you make an informed decision.

This post may contain affiliate links, which means I get a small commission if you purchase a product. I recommend products that I personally use and enjoy. Thank you!

Features and Functionality

When it comes to features and functionality, both Flodesk and ConvertKit offer unique tools that cater to different business needs. Here’s a breakdown of what each platform has to offer:


Flodesk offers a range of features that make it easy to create beautiful and engaging emails, including:

  • Email Templates: Flodesk has a library of customizable email templates that you can use to create professional-looking emails in minutes.
  • Visual Automations: With Flodesk’s visual automation builder, you can create complex email workflows with ease.
  • Landing Pages: Flodesk offers a range of landing page templates that you can use to create high-converting landing pages for your business.
  • Integrations: Flodesk integrates with a range of third-party tools, including Shopify, Zapier, and more.
  • Subscription Management: Flodesk makes it easy to manage your subscribers and keep your email list organized.
  • Analytics: Flodesk provides detailed analytics that allow you to track the performance of your email campaigns.


[lasso ref=”convertkit” id=”18416″ link_id=”11116″]

ConvertKit offers a range of features that make it easy to create and manage your email campaigns, including:

  • Email Templates: ConvertKit offers a range of customizable email templates that you can use to create professional-looking emails.
  • Automation: ConvertKit’s automation features allow you to create complex email workflows that can help you save time and increase engagement.
  • A/B Testing: ConvertKit includes A/B testing features that allow you to test different subject lines, email content, and more.
  • Segments and Tagging: ConvertKit makes it easy to segment your email list and tag subscribers based on their interests and behaviors.
  • Analytics: ConvertKit provides detailed analytics that allow you to track the performance of your email campaigns.
  • Custom Code: ConvertKit allows you to add custom code to your emails, giving you more flexibility and control over your email campaigns.

User Interface

Flodesk’s interface is known for its simplicity and elegance.

  • It’s easy to navigate, and the platform is designed to be intuitive, even for beginners.
  • The drag-and-drop email builder is straightforward to use, allowing you to create beautiful emails quickly.
  • The platform also offers pre-designed templates that you can customize to fit your branding.
  • The fonts and colors are customizable, and you can upload your own images to use in your emails.
  • Flodesk’s landing pages are more customizable, however I find that they are not as mobile-friendly; I find myself changing the font sizes and letter spacing all the time so that the newsletter designs are easier to read on my iPhone.

ConvertKit’s interface is also user-friendly, but it’s not as visually appealing as Flodesk’s.

  • The platform is designed for bloggers and creators who want to build their email list quickly.
  • The drag-and-drop email builder is easy to use, but it’s not as customizable as Flodesk’s.
  • ConvertKit offers some pre-designed templates, but they’re not as visually stunning as Flodesk’s.

If you’re looking for a platform that’s easy to use and offers beautiful pre-designed templates, Flodesk is the way to go. However, if you’re a blogger or creator who wants to build your email list quickly, ConvertKit’s user interface is still user-friendly and effective.

Pricing and Plans

When it comes to choosing between Flodesk and ConvertKit, pricing and plans are an important consideration. Both platforms offer different pricing plans that cater to different needs.

ConvertKit Pricing and Plans

ConvertKit has a flexible pricing system that starts with a free plan for businesses with less than 1,000 subscribers. After this, plans start at $9 per month, making it much more affordable for smaller businesses or creators.

The Creator plan is priced at $29 per month and offers unlimited email sends, customizable forms, and landing pages.

For larger businesses, the Creator Pro plan is priced at $59 per month and offers advanced features like automated funnels, integrations, and priority support.

Flodesk Pricing and Plans

Flodesk offers a single pricing plan of $39 per month, which includes unlimited email sends and subscribers. There are no hidden fees, and you get access to all the features right from the start.

Flodesk does not offer a free plan, but they do provide a 30-day free trial that lets you test out the platform before committing to a paid plan.

Which Plan is Right for You?

When it comes to choosing between Flodesk and ConvertKit, the plan that is right for you will depend on your specific needs.

If you are just starting out and have a small subscriber base, ConvertKit’s free plan or the Creator plan may be a good fit.

However, if you are looking for a platform that offers unlimited subscribers and emails, Flodesk’s single pricing plan may be a better option.

Comparison between Flodesk and ConvertKit

Ease of Use

One of the most significant advantages of Flodesk is its user-friendly interface. The platform offers a drag-and-drop email builder, making it easy for users to create beautiful templates without any coding skills.

On the other hand, ConvertKit has a steeper learning curve, and its interface is not as intuitive as Flodesk.

However, ConvertKit offers more advanced features and automation options, making it a better choice for businesses with complex email marketing needs.


Both Flodesk and ConvertKit offer competitive pricing plans, with Flodesk being slightly cheaper than ConvertKit. Flodesk offers a subscription plan that costs $39 per month with unlimited subscribers, while ConvertKit’s pricing starts at $29 per month for up to 1,000 subscribers. However, if you have a larger email list, ConvertKit might end up being more expensive than Flodesk.

Customer Support

When it comes to customer support, both Flodesk and ConvertKit offer excellent service. Flodesk offers 24/7 email support, while ConvertKit provides email and live chat support during business hours. Additionally, both platforms have extensive knowledge bases and resources to help users troubleshoot any issues they may encounter.


Both Flodesk and ConvertKit offer a range of features that help businesses create and manage effective email campaigns. Flodesk offers beautiful templates, multimedia support, and easy subscriber tagging. ConvertKit, on the other hand, offers advanced automation, paid newsletters, and custom HTML options. Additionally, both platforms offer landing page templates, list management, segmentation, and responsive forms.

Metrics and ROI

Both Flodesk and ConvertKit provide users with detailed metrics and analytics to monitor the performance of their email campaigns. Flodesk offers open rates, engagement, and conversion rates, while ConvertKit provides more advanced metrics such as subscriber activity, revenue tracking, and more.

Similar Posts