How to Use Google Search Console to Track Keyword Performance

Is there a specific keyword you’d like your website to rank for on Google? Use the Google Search Console to figure out how Google is crawling your website.

If you’re not familiar with the Google Search Console, it’s a great tool that can help you increase your website traffic.

On the left-hand side, select Performance. This graph shows you what search queries Google is pulling from your website.

On the next screen, these options can be seen near the top. Click the plus button (+) next to NEW.

Select Query and then type in the keyword. In my account, I typed in “Pinterest”.

“Average Position” refers to my website’s location in the Google search results for the keyword “Pinterest”.

Typically, Google shows 10 URLs on the first page (depending on the keyword), so my website is anywhere on page 3 to page 5 when users search for “Pinterest”.

Below the chart, I can see additional keywords related to “Pinterest” that my website ranks for. With this information, I can better understand how Google is reading my website, and I can plan my content marketing accordingly!