Claude Prompts for Business: 23 Prompts I Actually Use to Run My Web Design Studio

A few weeks ago a pin crossed my feed with “60 Claude Marketing Prompts” laid out across ten neat cards. Ad copy, brand strategy, email sequences, lead magnets, LinkedIn posts, DM scripts. It went viral for a reason: Claude prompts for business are exactly what a lot of us are searching for right now, and this was a tidy menu of everything a marketer might want an AI to write.

I saved it. I also noticed that I never went back to it.

That’s the problem with most prompt lists. They’re written for an imaginary business. “Write 3 ad variants for your lead magnet” is a fine instruction, but it assumes you already have a lead magnet, a defined audience, a brand voice, and a clear offer. If you’re a solo business owner juggling client work, your own website, a newsletter, and a social presence, you don’t need sixty generic prompts. You need the eight or ten that fit the work you actually do every week.

So this post is a different kind of list of Claude prompts for business. It’s the set of prompts I’ve been using to run Market with Miranda, a web design and digital marketing business based in southeast Tennessee. I’m going to walk through three real projects: cleaning up my own website, producing my weekly email newsletter, and growing a website design and maintenance business. For each one I’ll show you the prompts, why they’re structured the way they are, and what I do with the output.

Pin it now if you want to come back to it, because it’s long.

Why Claude, and how I set it up for business work

I use a few AI tools, but Claude has become the one I open first for anything involving writing, strategy, or working inside my WordPress sites. It’s good at holding context, it follows constraints (word counts, “no exclamation marks,” “match this tone”) more reliably than I expected, and it doesn’t drift into hype-y marketing speak unless you ask it to.

The single biggest upgrade to how I use it had nothing to do with the prompts themselves. It was setting up Claude Projects.

A Project is a workspace where you can upload reference files and write standing instructions that apply to every conversation inside it. I have one for my email marketing, one for my web design business, one for each client site I actively maintain, and one for my photography work. Each project has a short brief that covers who I am, who I serve, what I offer, how I talk, and what I never want it to do (invent statistics, use buzzwords, write in bullet points for Instagram captions).

Once that brief exists, every prompt below gets shorter and the output gets better, because I’m no longer re-explaining my business in every chat. If you only do one thing from this post, do this. Here is the prompt I used to build the brief itself:

I'm going to describe my business and I want you to turn it into a project brief I can paste into a Claude Project as standing instructions. Include: who I am and my credentials, who my ideal client is (situation, not demographics), what I offer and what I don't, my positioning in one sentence, my tone of voice in five adjectives with a short example of each, and a list of rules you should always follow when writing for me. Ask me questions until you have enough to write it. Here's my business: [describe it in plain language]

Notice the structure. I’m telling Claude what the output is for, exactly what sections it needs, and giving it permission to interview me first. That last part matters. Most weak AI output comes from the AI guessing at details you could have supplied in thirty seconds.

Project 1: Cleaning up my own website

If you build websites for other people, your own site is always the one that gets neglected. Mine had years of blog posts written for a slightly different version of my business, a category structure that had grown by accident, pages with meta descriptions I wrote in a hurry, and a few posts that were ranking for things I no longer wanted to be known for.

I’m positioning Market with Miranda as a WordPress-focused studio that uses SEO, GEO (generative engine optimization, meaning how your content gets surfaced by AI search tools), and AI workflows to help small businesses grow online. The site needed to reflect that. Here’s how Claude helped.

The content audit prompt

I exported a list of every published post and page with its URL, title, publish date, and category, pasted it into a Claude conversation inside my web design project, and ran this:

Here is a list of every post and page on my website. Based on my positioning (WordPress expert using SEO, GEO, and AI to help small businesses grow), sort each one into one of four buckets: Keep as-is, Update and refresh, Merge with another post (name which one), or Redirect and remove. For each item give me a one-line reason. Then tell me which five updates would have the biggest impact on how a new visitor understands what I do.

Claude can’t see my traffic data, so I don’t treat this as the final word. But it gave me a clear first pass in about two minutes that would have taken me an afternoon of staring at a spreadsheet, and the “biggest impact” list was almost exactly right. I cross-checked it against my analytics and adjusted a handful of calls.

The category cleanup prompt

My category list was a mess: Blogging Tips, Email Marketing Tips, SEO Tips, Canva Tutorials, Lifestyle, Mindset, Positive Words, Productivity, Online Business, Business Names, Freelance Tips, Remote Work, Side Hustles, Social Media Tips, and then separate ones for Facebook, Instagram, Instagram Captions, Pinterest, and Typography. Some had two posts. Some overlapped completely.

Here are my current blog categories and the number of posts in each. Propose a simplified category structure with no more than six top-level categories that supports my positioning. Show me which old categories map to which new ones. Flag any category where the content doesn't fit my business anymore and tell me whether to keep it as a tag, fold it in somewhere, or let it go. Explain the SEO consequences of each change in plain language.

The plain-language part is important. I know SEO, but when I’m making decisions about my own site I want the reasoning spelled out so I can disagree with it.

The page copy rewrite prompt

For my service pages I didn’t want Claude to write from scratch. I wanted it to work from what I already had and tighten it toward the new positioning.

Below is the current copy from my [Services] page. Rewrite it to speak to a small business owner who has an outdated WordPress site and knows it's costing them leads but doesn't know where to start. Keep my voice (see project brief). Lead with their situation, not with me. Make the outcome concrete. Keep every section I have but you may reorder them. Mark anything you changed significantly with a short note in brackets so I can review it. Do not add testimonials or statistics I haven't given you.

That last sentence is in almost every copy prompt I write. Claude is trustworthy about this when you tell it, but if you don’t, it will sometimes helpfully invent “over 200 happy clients” for you.

The Rank Math prompt

I use Rank Math for on-page SEO, and I like to see green scores on my focus keywords. For each post I’m refreshing, I run a version of this:

Here is a blog post I'm refreshing. The focus keyword is [keyword]. Give me: an SEO title under 60 characters that includes the keyword near the front, a meta description under 155 characters that includes the keyword and a reason to click, a URL slug, three H2 suggestions that include related terms people also search, and a short paragraph I can add near the top that answers the main question directly (for featured snippets and AI search). Keep everything in my voice and don't stuff the keyword.

The “answers the main question directly” piece is my GEO habit. AI search tools and Google’s AI Overviews both pull from content that states a clear answer early. Claude is good at drafting that paragraph because it tends to write that way naturally.

The internal linking prompt

Here is the full text of a post I'm updating, followed by a list of my other post titles and URLs. Suggest five to seven places where an internal link would be natural and useful for the reader, not forced. For each, give me the exact sentence, the anchor text, and the URL. Prioritize links to my service pages and my most important posts.

Internal linking is one of those tasks I always mean to do and never do. Having Claude hand me the exact sentences removes the friction entirely.

A quick note on hosting, since it came up during this cleanup: part of the reason my site cleanup went smoothly is that it’s hosted with BigScoots, whose team helps monitor plugins and site speed so I’m not debugging caching issues while I’m trying to rewrite copy. I’m an affiliate, so if you sign up through my link I earn a small commission at no extra cost to you, but I recommended them long before that was true.

Project 2: Producing my weekly email newsletter

I send a weekly email to a list I’m actively growing. The newsletter is where I share what I’m learning about WordPress, SEO, GEO, and using AI in a small business, and it’s where I point people when I have a freebie, a new post, or an opening for a project.

Writing a weekly email is not hard. Writing a weekly email every single week, on top of client work, while also staying consistent on Threads, X, Pinterest, and Substack Notes, is where people fall off. Claude turned my newsletter from a thing I dreaded on Sunday night into a 45-minute process.

The weekly idea prompt

Every week starts with a messy brain dump. I open my email marketing project and type out whatever happened that week: a client problem I solved, something I noticed in Rank Math, a tool I tried, a question someone asked me.

Here are my raw notes from this week. Pull out the three most useful ideas for my newsletter audience (small business owners and solopreneurs who run their own WordPress sites and want to grow with SEO, GEO, and AI). For each idea give me a one-line angle and a reason it's worth their time. Then recommend one and tell me why. Don't write the email yet.

“Don’t write the email yet” is a small phrase that saves me a lot of editing. I want to choose the angle before Claude commits to a draft.

The draft prompt

Write this week's newsletter on the angle we chose. Under 400 words. Open with a specific moment or observation, not a greeting. Teach one thing the reader can do this week. Short paragraphs. No bullet points. One soft call to action at the end pointing to [this week's link]. Match the voice in my project brief. Give me three subject lines: one curiosity-based, one benefit-based, one that's just plain and specific.

I almost always use the plain, specific subject line. The curiosity one is usually too clever for my audience, but seeing all three side by side helps me calibrate.

The blog-to-email prompt

When I’ve published a new post, I don’t want the email to be a summary of it. Summaries don’t get clicked. I want the email to stand on its own and make the post feel like the natural next step.

Here is a blog post I just published. Write a newsletter email that does not summarize the post. Instead, tell one small story or observation that led me to write it, share the single most useful idea from it in your own words, and then invite the reader to the full post for the rest. Under 300 words. Make the link feel like a next step, not a pitch.

The welcome sequence prompt

When someone downloads one of my freebies, they get a short welcome series. I wrote the sequence once with Claude, and I revisit it every few months.

I'm building a four-email welcome sequence for people who downloaded [freebie name]. Email 1 delivers the freebie, explains in one line how to use it, and introduces me with one credibility detail. Email 2 shares a specific result or story and one lesson. Email 3 shares one useful insight with no selling. Email 4 introduces my web design and maintenance services as a natural next step with a clear, low-pressure call to action. Keep each under 250 words, in my voice, no "Welcome!" or "Congratulations!" openers. Give me three subject lines per email.

You’ll recognize some of this structure from the viral pin. That’s not an accident. The sequence logic (deliver, prove, teach, invite) is standard because it works. What makes it mine is the project brief, the freebie, and the specific stories I feed into it.

The repurposing prompt

Once the email is done, I get most of my social content from it.

Here is this week's newsletter. Turn it into: three short Threads posts (each a single idea, under 280 characters, conversational), two X posts, one Substack Note, and one Pinterest pin title and description that would make someone want to read the blog post version. Keep the core idea but change the hook for each platform. No hashtags on Threads.

That one prompt usually covers my organic posting for the week.

Project 3: Growing a website design and maintenance business

This is where Claude prompts for business have made the biggest difference for me, because business development is the part of running a studio that’s easiest to put off. Here’s how I use it across the full pipeline, from finding prospects to handing off a finished site.

The positioning prompt

Before any outreach, I needed to be able to say what I do in one breath. This is the prompt that got me there.

Write a 70 to 90 word positioning statement for my business. Who I help (be specific about their situation), what outcome they get, how I do it, and why they should trust me. Use only facts from my project brief. Then write three shorter versions: one for an Instagram bio, one for an Upwork profile headline, and one I could say out loud at a networking event without sounding rehearsed.

I now describe myself as a content strategist and web designer, which came directly out of this exercise. Before, I was leading with “web designer,” which undersold the strategy work clients actually pay for.

The prospect research prompt

A lot of my outreach starts with a mockup. I’ll find a local business with a site that’s clearly holding them back, build a quick homepage concept, and reach out with it. Claude helps me pick who to build for and what to say.

I'm a web designer in the Chattanooga and Cleveland, Tennessee area targeting [type of business]. I'll paste the text from a prospect's current website. Tell me: what the site is doing well, the three biggest things holding it back from converting visitors, what a redesign should prioritize, and one specific, respectful opening line I could use in an outreach message that shows I actually looked at their site. No flattery, no generic compliments.

The mockup outreach prompt

I've built a homepage mockup for [business]. Write a short cold outreach message (under 120 words) to the owner. Lead with one specific observation about their current site, mention that I built a concept and link to it, and ask one low-pressure question. No pitch, no pricing, no urgency. Sound like a person, not an agency. Give me one version for email and one for a Facebook or Instagram DM.

Cold outreach with a mockup attached gets a dramatically better response than cold outreach alone, and this prompt keeps me from over-explaining in the message. The mockup does the talking.

The Upwork proposal prompt

I also pick up work on Upwork, and I attach PDF case studies of past projects to my proposals. Claude writes the proposal itself.

Here is an Upwork job post and here is my relevant experience (see attached case study summaries). Write a proposal under 200 words. Open by restating their problem in a way that shows I understood it, not by introducing myself. Propose a clear approach in three short steps. Mention one relevant past project by name and what the result was. Close with one clarifying question about their project. Don't use the words "passionate," "excited," or "perfect fit."

Banning specific words is one of my favorite prompt tricks. Every freelancer’s proposal says “I’m excited about this opportunity.” Mine doesn’t, and clients notice.

The case study prompt

Every time I finish a project, I write it up. Those write-ups become proposal attachments, website content, LinkedIn posts, and newsletter stories.

Here are my notes from a finished client project: the situation when they came to me, what I did, and what changed. Write a 400 to 600 word case study. Open with the result. Tell the story in order: before, the decision, the work, the outcome. Close with one paragraph about who else this applies to. Keep it a story, not a list. Then give me a 150-word version for a proposal attachment and a 200-word LinkedIn post version that ends with an invitation to connect.

The maintenance plan prompt

Design projects are one-time income. Maintenance is recurring income, and it’s the part of the business I’m most intentionally growing. Explaining why someone should pay monthly for a site that “already works” is a copywriting challenge.

Write the copy for a WordPress maintenance plan page. The reader is a small business owner whose site was built in the last few years and seems fine. Explain, without fear-mongering, what actually happens to an unmaintained WordPress site over 12 months (updates, security, speed, broken plugins, SEO drift). Then describe three plan tiers I'll give you. Make the middle tier the obvious choice. Include a short "this is for you if" section with five specific statements and a "this is not for you if" section with three. Direct, respectful, no jargon.

The client handoff prompt

When I hand a finished site to a client, I want them to be able to publish a blog post or update a page without calling me in a panic. Claude writes the instructions.

Write a client-facing instruction document for publishing a new blog post on their WordPress site using Elementor templates I've set up. The client is not technical. Use numbered steps, plain language, and tell them what they should see on screen at each step so they know they're in the right place. Include a short troubleshooting section for the three most common mistakes. No marketing, no branding, just the instructions.

I format these in Montserrat, drop in a few screenshots, and send them as a PDF. Clients love them, and they reduce my support emails by a lot.

More Claude prompts for business: a short prompt bank

Those three projects cover most of my week, but here are a few more Claude prompts for business I keep in rotation. Each is written to be adapted, not copied.

Social captions. “Write a Facebook and Instagram caption for this [photo or topic]. Short paragraphs, no bullet points, no hashtag wall. One idea, one soft call to action. Then write a Threads version that’s half the length.”

Discovery call prep. “Here’s what I know about a prospect from their inquiry form and website. Give me eight questions to ask on our discovery call that will help me understand their real goal, their budget comfort, their timeline, and who else is involved in the decision. Order them so the call flows naturally.”

Scope creep replies. “A client has asked for [thing] which wasn’t in our agreement. Write a warm, clear reply that acknowledges the request, explains it’s outside the current scope, and offers two options: add it as a small paid addition, or note it for a future phase. No apologizing.”

Pinterest pin copy. “Here’s a blog post. Write five Pinterest pin titles under 100 characters and five descriptions under 300 characters that use natural keywords someone would search for on Pinterest. Vary the angles: how-to, list, mistake, result, question.”

Monthly review. “Here are my notes on what I did this month, what worked, and what didn’t. Help me identify the two things I should do more of and the one thing I should stop doing. Be direct. Then draft three goals for next month that are specific enough to check off.”

What makes these Claude prompts for business actually work

If you look back across every prompt in this post, you’ll see the same five habits.

First, I tell Claude who the reader is, as a situation rather than a demographic. “A small business owner whose site seems fine” produces better copy than “small business owners aged 35 to 55.”

Second, I set constraints. Word counts, banned words, “no bullet points,” “no questions or exclamation marks.” Constraints are what turn generic output into something that sounds like you.

Third, I give it my material. Raw notes, existing copy, real project details, my project brief. Claude is far better at shaping what I give it than at inventing from nothing, and the output is more honest because of it.

Fourth, I ask for options and reasoning, not just an answer. Three subject lines. Four buckets with a one-line reason each. “Tell me why.” Seeing the reasoning is how I learn to make the call myself next time.

Fifth, I verify. Claude doesn’t have my analytics, my inbox, or my client relationships. It gives me a strong first draft and a clear recommendation. I still make the decision.

Start with one

You don’t need sixty Claude prompts for business. Pick the one project on this list that’s been nagging at you, whether that’s your neglected website, the newsletter you keep meaning to start, or the outreach you’ve been avoiding, and run the prompts for that section this week. Set up a Claude Project with a real brief first. Then save the prompts that worked somewhere you’ll actually find them again.

If you want more of this kind of practical, WordPress-first marketing help, my weekly newsletter is where I share what I’m learning as I go, including the prompts that didn’t make it into this post. And if your own website is the project you’ve been putting off, that’s exactly the kind of work I do. Take a look at my web design and maintenance services, or reach out and tell me what’s not working. I’d love to help.

Save this post to your Pinterest board so you can come back to it when you’re ready to tackle the next one.