December Pinterest Trends in 2023: What to Pin in December

It’s the most wonderful time of year—even if you’re a business owner looking to grow your business online! If you’re interested in investing time in Pinterest marketing for your business, then content planning is a must. Use the December Pinterest trends here to help you understand what you should pin in December before the holidays.

If you’re new to Pinterest, please check out this beginner’s guide to Pinterest marketing and Pinterest SEO.

Want to see Pinterest trends in a specific category? Skip ahead by clicking on the category below!

With your Pinterest business account, you can use the Pinterest trends tool to collect potential keywords to add to your pin titles and pin descriptions. Check out my comprehensive guide on how to use Pinterest Trends if you want to learn more about doing keyword research on Pinterest.

December is here and if you haven’t started pinning holiday content yet, you should start ASAP. If you need help deciding what to pin, you’ll find ideas here on what pinners are looking for on Pinterest.


Christmas and gift-giving are on everyone’s mind, and many people love to shop up until Christmas Eve! Think about traditions, food, cookies, arts and crafts, school activities, gift baskets, and holiday decor.

Here are more keyword ideas to get your creative juices flowing: elf on the shelf, gingerbread house, white elephant gift ideas, teacher gifts Christmas, Christmas weddings, and Christmas crafts for kids.

Holiday Gift Guides

Pinners often head to Pinterest for inspiration and ideas especially when it comes to holiday presents.

Popular Pinterest keywords include: classroom gifts, client appreciation gifts salon, secret pal gift ideas for coworkers, music gift ideas, mini liquor bottle gift ideas, gifts for him, gaming gifts for boyfriend, and gift cards money.

Pinners are also looking to gift experiences and events instead of presents. Try these keywords: Christmas experiences gift ideas, concert ticket gift surprise ideas, experiences instead of gifts, and experience gifts for kids.

Gift baskets are really popular too, particularly ones that reflect special interests: coffee lovers gift basket, soap gift basket, fitness gift basket ideas, and book lovers gift basket.

New Year’s Eve

Don’t forget about celebrating the new year! People on Pinterest are ready to welcome in 2022. Think about implementing the following keywords: new years resolutions, new years photoshoot, nye outfits, nye party, and new years eve party ideas decorations.

Food & Drink

People on Pinterest are so excited about Christmas baking and decorating cookies. Focus on gingerbread recipes, holiday charcuterie boards, and even peppermint bark.

Popular Pinterest keywords include: Christmas party finger foods, Christmas breakfast buffet, night before breakfast casserole, desserts for Christmas, Christmas coffee drinks, night before Christmas box.


Decorate your home for the holidays! Think about ideas around decorating the Christmas tree, tablescapes, and using traditional decor like orange garland and the mistletoe.

Here are some other popular Pinterest keywords: woodworking projects DIY, Christmas door decorating contest, and DIY garage shelves.


Pinners, especially women, are looking for Christmas party outfits. In particular, they’re looking for sweater dresses, boots, scarves, and even ugly Christmas sweaters.

According to Pinterest, here are a few fashion trends occurring in the US right now:

  • ruched dress
  • puffy vest
  • white cocktail dress
  • combat boots
  • leopard coat
  • trucker jacket outfit women
  • army fatigue jacket outfit


If you’re a beauty blogger, consider creating and sharing content about nail design trends, nail colors, and nail polish brands. Right now, pinners are searching for holiday nails like Christmas, snowflakes, candy cane, and winter colors.

Also consider Christmas makeup looks and hair color trends.

Holiday Travel

Many families, young adults, college students, and parents with young kids will be traveling for the holidays. They will likely be searching for travel essentials, packing lists, and ways to entertain kids in the car or at the airport.

Many travel enthusiasts like to take a long vacation during the holidays and head somewhere tropical. Right now, pinners are searching for Barbados.

There is also something about Christmas in New York City. Pinners are searching for NYC Christmas possibly to make travel plans or they are simply looking for inspiration to recreate the aesthetic for their holiday decorations.

Plan ahead: There will be a huge uptick in travel planning during the first week of January.

Looking for more Pinterest marketing ideas? Check out the monthly trends in January, March, April, May, June, July, August, September, October, and November.

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