Keyword research is an important part of establishing Pinterest SEO on your business account. With the Pinterest Trends tool, you can see what’s trending on the platform that 400 million users are actively engaging with each month. In this article, you’ll learn more about what’s trending on Pinterest in April 2021.
When it comes to Pinterest marketing, it’s recommended that you plan ahead. In fact, if you have content that’s specifically related to a holiday or event, you should start publishing pins about that content at least 45 days beforehand.
Related: How to Create a Pinterest Board
April is truly the beginning of spring! Most years, Easter occurs during the month of April, but sometimes it’s scheduled for the last weekend of March.
There are also plenty of significant events just around the corner for many people: graduation, prom, Mother’s Day, weddings, and pregnancy announcements. Wedding and pregnancy announcements occur all year round but I do think there are plenty of people out there that like to surprise their parents with exciting news on Mother’s and Father’s Day.
Top Pinterest Trends in April 2021
- Barndominium: Remodeling and home decor ideas are almost always trending on Pinterest, but homeowners have really become interested in converting barns into living spaces. This is also a nickname for pole barn homes, which have become popular for homeowners that want to build a new home from scratch.
- Iron Ore: This refers to a dark gray/black paint color provided by Sherwin Williams. This paint is being used to add a statement color to accent walls, front doors, fireplaces, and more
- Easter Ideas: desserts, appetizers, side dishes, brunch, dinner, Easter food
- Easter decorations
- Palm Sunday crafts for kids
Other trends worth mentioned: 4/20, marijuana, and graduation party ideas
Pinterest’s Most Popular Categories
It’s always interesting to see what’s trending in fashion. This month we’re seeing a variety of comfortable clothing in different styles.
- spring outfits, spring fashion, women’s fashion
- Easter dress, white dress, modest dresses
- church outfit, modest outfits
- cottagecore fashion, cottagecore dresses
- prom pictures couples, prom photos, prom poses
- brunch outfit summer, Ana Stowell, Lexi Hidalgo
- spring dresses, summer dresses, casual dresses
- preppy outfits, preppy style
- prom dresses, formal dresses, prom dresses 2021
- prom shoes
- red dress
- date night outfits
- dresses to wear to a wedding
- sweatpants outfit for school
- 70s outfits
Food & Drink
If you celebrate the holiday, consider creating recipes that would be perfect for Easter. Or you can focus on sharing “spring recipes” with fruits and vegetables that are in season right now.
Easter-themed desserts include cakes, cookies, and brownies that resemble Easter baskets. Look at how cute these cookie cups are! Carrot cake, strawberry rhubarb pie, lemon tarts, strawberry shortcake, and pound cake are especially enjoyable in the spring.
And for Easter dinner, everyone has their own traditions. The main entree is typically ham or a pork roast. Side dishes could be honey glazed carrots, roasted brussels sprouts, broccoli salad, green beans, mashed potatoes, and spring salads.
- Easter desserts ideas, Easter treats
- Easter appetizers, Easter dinner ideas
- Easter side dishes, Easter sides
- Easter brunch, Easter breakfast
- Spring salad, Easter salad
- graduation cakes
- beef stew crockpot
- first communion cake
- chicken instant pot recipes
- pulled pork slow cooker
- banana pudding cheesecake
Hairstyles and nails are always trending in the beauty category. If you’re a beauty blogger, take photos regularly of your nail designs and how your hair is styled. These pins really do perform well!
- Easter nails
- spring nails
- prom hairstyles
- summer nails
- nails acrylic
- curtain bangs
- hair color ideas
- pastel nails
- prom hair
- 420 nail designs
Now is the time to think about planting seeds and prepping your outdoor garden!
- barndominium ideas
- Easter table settings
- room ideas aesthetic
- bathroom ideas
- bedroom ideas
- front porch ideas
- kitchen ideas
flower beds in front of house
- kitchen remodel
Here are the top trends in the travel category:
- Nashville, Tennessee
- packing list
- packing tips for vacation
- Tulum, Mexico
- Palm Springs
- Myrtle Beach
- Gatlinburg, Tennessee
- vacation packing list
- Maui, Hawaii
Looking at this list of trending keywords, what’s surprised you the most about what’s currently trending? 📌
How to Use Pinterest Trends
Watch the video below to see how I use Pinterest Trends to do keyword research.
Plan Ahead on Pinterest:
If you’d like to use Pinterest to market your business, check out these resources: Pinterest Marketing 101 and Pinterest SEO Tips. Are you interested in hiring a Pinterest manager? Check out my Pinterest Management Services!
Check out these resources to help you market your business:
- Small Business Tools for Creative Businesses
- How to Prioritize Your Marketing Tasks
- What Does a Pinterest Virtual Assistant Do?