Pinterest marketing is a useful avenue for businesses to spread the word and gain website traffic. However, figuring out how to create a board on Pinterest that works for your business requires planning.
Everything works together for your business’s success, from the Pinterest board name ideas to the pinning strategy.
Benefits of Having a Pinterest Business Account
Before jumping into how to create a board on Pinterest for business, you need to know about the business account benefits.
Pinterest does not require you to create a business account, but the benefits are useful. Here are some examples:
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You can create a header full of your own branded pins, you can create a profile bio, and add a link to your website, which will help establish brand authority.
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Business accounts get analytics on pins and boards, so you know what’s working well and what you need to adjust.
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You can run Promoted Pins, access Pinterest trends, and get early access to new features like Story Pins.
1.) Brainstorm Ideas
Pinterest has few limitations, so it’s best to start with a few Pinterest board name ideas and a plan for how they fit with your overall business niche.
It’s a good idea to look at a few competitors and see if they have ideas you can improve on.
Generally, you’ll want to center your first board on the primary content area of your website. Then you can branch out on other boards.
For example, Pinterest board name ideas for a dietician might start with a ‘nutrition facts’ board.
The company can then branch out to include ‘flavorful keto snack recipes’ or ‘Mediterranean diet dinners.’
2.) Create the Board
The first step of how to create a board on Pinterest is going to your profile. You can then click on ‘saved’ to view your boards. You then need to click the ‘+’ and select board.
Pinterest will then ask you for your board name idea and whether you want it to stay hidden. Since it’s a business Pinterest board, there’s no benefit to selecting hidden.
3.) Fill in All the Fields
Once the board is created, Pinterest takes you to the new board. Click the three dots by the board name and select edit to view all the fields you can fill in.
The description is potentially useful for SEO, so do not leave it blank. Here are some tips for Pinterest SEO if you want to dive deeper.
This menu is also where you select collaborators to allow other people to pin to the board.
The description field is a great place to slide in SEO keywords related to your niche.
For example, a florist might include varieties of flowers and the purpose of those flowers in a board featuring their shop flower arrangements.
4.) Add Some Pins
A blank board does not do anything for your business and Pinterest account. If you do not have pins ready, you can add them from the feed.
For the most part, it’s beneficial to include pins from other sources on every board.
5.) Plan Out a Board Strategy
Part of how to create a board on Pinterest involves having a strategy for that board. You need to figure out what content you want for each board and roughly how often you want to add to the board.
Remember, you can always change strategies later once you have some analytics data. I recommend checking your Pinterest analytics every month and review data from the previous 90 days.
Learn more about Pinterest:
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