Pinterest Marketing: The Ultimate Guide (2023)
If you’re interested in Pinterest for business, then you know that it’s marketing gold. Learn more about Pinterest marketing in 2023 here!
If you’ve discovered using Pinterest for your business, then you know that it’s marketing gold. Yet, you may be struggling with how to leverage this information best to help your company.
This is where a Pinterest manager comes in. If you don’t have a strategy, you’re not seeing results, or you have other things to focus on, Pinterest management services can help get your business where it needs to go.
In this blog, we’ll walk you through how to create a Pinterest business account and how you can begin to drive traffic and boost sales by hiring a Pinterest manager who’s right for you. Let’s get started!
What is Pinterest?
Pinterest is a social media platform where users explore, share, and store visual content they find inspiring, useful, or entertaining. Pinterest was first launched in January 2010, and there are now over 335 million active monthly users. Users will add, or “Pin,” their favorite content to boards with a common theme. This allows them to keep content organized and showcase their interests to other users.
On Pinterest, there are both personal and business accounts. Pinterest business accounts are especially advantageous if you’re looking to showcase and market your products and services. With this type of account, the platform will give you access to Pinterest analytics, visual search tools, a native video player, and the ability to run Pinterest ads (if interested).
Overall, Pinterest is an ideal platform for businesses and marketers alike. In the following sections, we’ll discuss how to create a Pinterest business account, how you can get started marketing it, and how you can boost your brand to the next level with Pinterest management services.
Using Your Pinterest Account for Business and Marketing
Everyone loves Pinterest as a way to stay social and decompress. But how do you use it for your business? If you want to learn more about how to market on Pinterest, I recommend four steps to market your brand with a Pinterest business account.
1. Create content
Pinterest allows you to share content on Pinterest boards. You can have as many boards as you’d like. Most people will organize their boards according to a certain theme, idea, plan, or inspiration. This allows other users to find the content they search for.
As with all social networking sites, you’ll need to decide what type of content you want to share on Pinterest. In general, Pinterest is a place for visual content as 85 percent of all Pinners will seek out these types of posts. Here are some tips for visual content.
- Create and share branded videos to promote your company. Videos that are 30 to 90 seconds long do the best on the platform
- Avoid excessive white or blank space in images as those with less than 30 percent blank space are pinned the most
- Create specific boards that share helpful images of your company so potential customers can use these as both an inspiration and a resource
However, this doesn’t mean your content needs to be all visual. Pinterest is an incredible marketing tool because it does what other social media platforms do not.
You’ll also be able to build in live links, and users will be able to click through to written content. You can link to your website or your blog, which is an advantageous way to drive traffic. Another way to connect on the platform itself is to invite others to join specific boards. You can create “group boards” to increase engagement and interaction with your profile.
One of the key components of marketing on Pinterest is choosing the right categories for your content to be shared in. This way, your audience can discover your content.
Keep in mind that some of the most popular Pinterest categories are travel, health, wellness, and beauty. Your brand doesn’t have to directly relate to one of these categories for you to market in it. For example, Madewell has created several travel boards to effectively market its retail and fashion content.
Creating compelling content and sharing those content in the right places on the platform is one of the best ways to build your community. I’ll discuss that next.
2. Build your community
No social media site is intended to be one-sided. By using Pinterest marketing, you’re hoping to engage with your followers and fans. They can interact with your boards and become part of the community that regularly views your content. Through this engagement, you can drive traffic to your website and boost sales. Here are a few ways you may consider building a community:
- Promote your Pinterest account on other social networks
- Follow accounts you believe will follow your account back
- Use hashtags and keywords in your posts as this can help attract people searching for topical content
- Ask influencers to re-post content from your boards to gain traction and followers
- Pay for a Pinterest ads account to run ads on the platform
Also, keep in mind that building a community doesn’t happen overnight. It will take time to build a following (especially a quality following)! Don’t focus on the size of the community. Focus on the amount of engagement you have with everyone in it. It’s far better to have a small and active community than a large community that doesn’t interact with your boards or visit your website.
3. Focus on Pinterest SEO
Because Pinterest is a visual search engine, you’ll need to apply many of the same search engine rules directly to the social media site. The three main places that SEO matters are your business profile, your pins, and your boards.
By tapping into this optimization, Pinterest will select your pins to display in the right places for the right users. Plus, both Pinterest boards and Pinterest profiles can gain traction and rank on Google.
Learn more about Pinterest SEO Tips from a Pinterest Manager.
4. Explore Pinterest management services
For small businesses, it can be a lot of work to implement Pinterest marketing strategies. It takes time, effort, and money – all of which you may be short on. However, this social network is often accessible because it’s inexpensive and impactful for those who use it.
You’ll not only increase your brand awareness, but you’ll simultaneously drive traffic to your website. If you’re not sure where to begin, a Pinterest management service or Pinterest manager may be a good start.
A Pinterest manager will help you reach your target audience and engage users on Pinterest. When you market on Pinterest, you’re able to drive traffic from your Pinterest profile to your website and vice versa. This can help you gain new leads and customers in a matter of seconds.
Why do you need a Pinterest manager?
If you’re just getting started, a DIY approach is often the most popular place to begin. However, if you’ve been at it for a while, a Pinterest manager can help get your brand off the ground. Here’s how a Pinterest manager can help you.
- Increase brand awareness by making sure your pins are consistently circulated, optimized for searchability, and seen by ideal clients
- Saves you time by planning, scheduling, and circulating social media content on your Pinterest business account
- Joins group boards and tributes so your content will reach more potential customers
- Monitor the results of your pins and posts to ensure your strategy is working according to plan
Pinterest is a marketing tool for small and large brands alike. It can help you gain organic brand awareness while increasing sales, boosting conversions, and building a community. The above Pinterest marketing strategies are a great way to get started on the platform. If you haven’t already, hop on Pinterest. You now know exactly how to create a Pinterest business account.
If you’re feeling lost or looking to boost your rankings, hire a Pinterest manager. Pinterest management services are specifically designed to help you build brand awareness by creating pins, joining boards and tribes, scheduling pins, monitoring your results, and so much more. If you’re currently in need of a Pinterest Manager, feel free to contact me here.